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Search Marketing Specialist
Greater Norwalk and Stamford Area
Date Posted: 11/21/2013
Employment Type: Perm
Category: Creative Services
Job ID: 137509
Salary: DOE
Pay It Forward: $250 Referral Reward
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Cre8buzz Logo

    Do you dream of the terms PPC, SEO, ROI, and SEM? Does the challenge of taking a successful search marketing strategy to the next level excite you? Cre8buzz is looking for a Search Marketing Manager to bring their expertise and make an impact on search marketing for a great client in Norwalk, CT.

    Goals:

    • Drive incremental website and mobile traffic, employing search marketing best practices
    • Employ organic content strategies and paid advertising to: Increase prospective member traffic, focusing on relationship building and sign-up conversions Increase client traffic, with a focus on event request conversion
    • Help direct the company's website content strategy as it expands into new event services categories
    Responsibilites:
    • Develop and implement an SEM plan that includes both paid and organic strategies
    • Manage ad campaign budget with the goal of optimizing text ads, display ads and keywords for maximum ROI
    • Identify new ad opportunities, including creative, keyword and media placement
    • Initiate multivariate testing to optimize search traffic and sales conversions
    • Manage organic strategy, identifying pages and keywords that will drive significant incremental traffic
    • Work with Tech Team to ensure architectural best practices are in place to achieve maximum organic results
    • Use analytics to define content needs to drive organic traffic
    • Create and deliver meaningful analytics and reporting to monitor and show progress to Leadership Team
    • Stay abreast of all algorithm updates and ensure everyone across the organization understands updates as they happen
    Desired Skills & Experience
    • 3+ years of experience in digital marketing or ecommerce, with proven track record of driving consistently impactful results
    • Expert knowledge and hands-on experience with Google Analytics and Google Adwords
    • Demonstrated track record of setting strategy, implementing and managing search campaigns and PPC programs – should include experience with all major search engines
    • Knowledge and understanding of SEO best practices, web architecture and web development skills
    • Strong interpersonal skills and the ability to interface across multiple departments
    • Strong analytics, report-building and problem-solving skills
    • Must possess a Bachelor's Degree in Business/Marketing or a related field



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